Conceptualization, Illustration, Design
Freedom Wall
The Story
An awareness generation campaign undertaken by Eris Lifesciences’ Blu Team to create a doctor-backed, data-driven case for the benefits of insulin therapy.
Intended for regional adaptation, the poster represents a diverse range of Indians - all potential beneficiaries of insulin therapy. Compatible with regional scripts.
Impact
Translated in 12 languages, added to 500 physician clinics across India.