Thinking Hearts
Branding & Identity
The Story
Inspired by her son’s ability to express his interpretations of the world, Tripat, a marketing maverick, found herself stepping into the world of storytelling with this nomadic venture.
Her mission was simple: to create a safe, happy space for all ages of children to enable them to embrace the their ideas and encourage the act of questioning. We worked closely to develop a quirky visual language with vibrant illustrations to resonate with even the tiniest of tots.
The meemos
A set of custom mix-and-match characters designed in the same hyper-colorful geometric style with interchangeable heads and bodies for children to interchange.
For print and digital application.
The Christmas campaign
Putting her own spin on a Christmas classic, Tripat recontextualized ‘How Winston Delivered Christmas’ for her young Indian audience. The narrative was adapted with domestic birds and animals and a jolly ol’ Santa.
Visualised in the brand’s distinct geometric style and vivid colors, the characters were designed to be friendly and approachable. They were featured across digital campaigns, event decor and print collaterals.
Impact
Thinking Hearts has now established itself as the city’s go-to storytelling space with a loyal audience-base, engaging with children across schools, private centers and public organizations.